Sukhumvit 31 The neighbourhood guide
Inside the Fewer Better Things concept store

Shops · Soi 31

Fewer Better Things

Concept store for menswear, homeware and objects

Photo: Fewer Better Things
Upscale A quiet lane off the soi

Fewer Better Things opened in 2025 in a quiet lane off Soi 31, with a deliberately small, edited range of menswear, accessories, homeware and art from independent makers around the world, several of them new to Thailand. The premise is a stand against fast fashion, so everything is chosen to last rather than to fill rails.

It is an in-store-only shop, calm and gallery-like, and the team will sit down and help you put a look together. Worth a slow browse if you would rather own one good thing than three throwaway ones.

Good to know

  • Independent global brands, many new to Thailand
  • In-store styling sessions
  • Menswear, homeware and art under one roof
The Public House design hotel facade on Soi 31, with its tiled frontage and tiger artwork

Stay on the soi

Wake up in the middle of it all

Most of Soi 31 is a taxi ride from where visitors usually sleep. Public House is the one design hotel right on the street, so the coffee, the dinners and the bars on this list are already on your doorstep.